NAMM Report: The Saturday Collection
NAMM Saturday: Technology, BINX and Stevie Wonder
(Anaheim, CA) The pop singer/social media influencer BINX joined our NAMM team Saturday, so we schedule specific interviews and activities to video with her. The day began when we encountered heavy security at the normally pretty relaxed Media Center across from Hall E. After getting cleared to go in, we saw why – Stevie Wonder was being interviewed by a TV network. He sitting in a folding chair facing an interviewer in another chair in front of the camera.
A number of security and PR people watched the room and the interview but did noting stop the other journalists in the room from videotaping as long as they did not interfere. This was in contrast to the interview on Thursday morning in the Media Center with Ed Sheeran, who was zealously protected by PR people who asked firmly that no one shoot video or photos, although we could watch. We shot some stills of Stevie, but did not videotape as we were not in position to get good sound.
Saturday at NAMM was as crowded as Friday, maybe more so but we don’t have figures yet except that it was over 100,000 attendees. Highlights included The Roomful of Pianos playing the “Sorcerer’s Apprentice”, a huge all industry drum circle in the Palm Court outside the technology hall, Yamaha’s All-Star Concert on the Grand Piano among others. Our NAMM team elected to set up BINX interviews with artists and then tour the new ACC North Hall of music technology. We were able to snag the hard rock bands New Year’s Day and Buckcherry.
After the interview, we went downstairs and found the Foreigner band members hanging out in the first story Green Room. BINX charmed guitarist Bruce Watson to come out and chat, hug and show off his deep blue shades.
After hugs with Watson (BINX got hugs, we got waves) the team spent the afternoon at the music technology booths and the evening sampling the concerts. Top booths were Novation Music’s Launchpad XL wall of the sound and color (which BINX danced on), microphones and headsets at the huge Sennheiser booth to and mixing demonstrations at a dozen booths with big screens and lecturers. One of the most interesting tech stops was Arturia, We listened to the synthesizer sounds of the new low cost Arturia Microfreak keyboard, which will likely show up on a lot of stages as soon as it ships in April because its ability to do a lot musically for very little monetarily.
All the concert venues were at full tilt Saturday night as the hotel restaurants filled up and the lines formed at the food trucks. Going strong were the indoor Marriott and Hilton Stages, and the outdoor Yamaha Plaza and Pioneer Stages. Acts included Venice, Plastic Angels, The Breedloves, iLLism, Chelsea Takami, and The Dares, among others playing until 1 am. The music starts again Sunday at 10 am with Wimberley Bluegrass Band in the Yamaha Grand Plaza Stage.
Patrick O’Heffernan. Host, Music FridayLive!
Please stay tuned to our youtube channel for more interviews throughout the week.