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La Santa Cecelia launches Amar y Vivir at a packed party at Hollywood Forever Cemetery

La Santa Cecelia launches Amar y Vivir at a packed party at Hollywood Forever Cemetery
Patrick O’Heffernan

(Hollywood) La Santa Cecelia, the modern-day creative hybrid of Latin culture and rock and world music, and their management company, Criteria Entertainment, threw a jam-packed release party for Amar y Vivir, the unique visual album of Mexican and Latin American music. Both the video and album were shot and recorded in a blistering 5 days in Mexico City, in streets, bars, parks and iconic locations like the Plaza Santo Domingo, the Zócalo and Salón Tenampa.   

The evening, preceded by a live acoustic set and vinyl signing at Hollywood’s famous Amoeba Records, kicked off with a full-screen viewing of the video, followed by Santa Cecelia’s trademark dramatic entrance. From there on it was fiesta-time as the band belted, crooned, soared and celebrated a set list of 7 songs, started with the title song, “Amar y Vivir.” The crowd – jammed elbow-to-elbow from the control booth in the back of the cavernous room to the stage ion the front — swayed, clapped, sang along, and danced whenever a few feet of space appeared.  Mostly, they poured loved onto band, a phenomenon at every La Santa Cecelia concert. That love continued after the singing stopped when the band left the stage and worked its way through the crowd to the exit, hugging fans along the way.

Named for the patron saint of music, the Grammy-winning band’s songs from Amar y Vivir ranged from love and loss to the everyday struggles of immigrants, reflecting the concerns and passions of a new bi-lingual, bi-cultural generation in America.

The band is taking their music to that generation in an international tour promoting the video/album starting May 9 in Tuscon, Arizona, going through Texas, New Mexico, Northern California, Mexico City, Colorado, and ending at the Hollywood Bowl on September 17. Tour dates and locations are on the band’s website,, and the album is now available for pre-order through their Facebook page

Patrick O’Heffernan.  Host, Music FridayLive!, Co-Host MúsicaFusionLA

Patrick O’Heffernan, PhD., is a music journalist and radio broadcaster based in Los Angeles, California, with a global following. His two weekly radio programs, MusicFridayLive! and MusicaFusionLA are heard nationwide and in the UK. He focuses on two music specialties: emerging bands in all genres, and the growing LA-based ALM genre (American Latino Music) that combines rock and rap, blues and jazz and pop with music from Latin America like cumbia, banda, jarocho and mariachi. He also likes to watch his friend drag race.


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