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ISH Debut New Video for “Cookie Pusher”

ISH Debut New Video for “Cookie Pusher”

Cookies, crunchy riffs, and a legendary locale makes Charlotte rockers ISH’s new music video a real treat for fans and those soon to be…

“Basically, the premise of the song and video is that there’s a great, lifelong friend of ours that’s a great “baker.” His “treats” are always guaranteed to give you a great feeling. Brownies, rice krispy treats, and of course cookies, stated ISH drummer Neel Jadeja during a chat Shutter16 was privileged to have with him over ISH’s new video for “Cookie Pusher”, debuting right here at shutter16.com.


ISH’s music is a rocky, funky, quirky-with a mainstream flavor-romp that reminds the listener of System of a Down crossed with Primus, but actually sounds like neither. “Cookie Pusher” is an excellent new entry into the ISH catalogue of songs. Everything that listeners know and love about ISH is there from Todd Langdon’s heavy riffing and unique vocals and lyrics, to the rhythmic tempo shifts that shouldn’t work when smashed up against one another, but merge to produce an experience not unlike that of an entire concert in one song.

The video, filmed at Smokey Joe’s Cafe in Charlotte and directed by Madelenn Tabor of GAT3 Productions, showcases the venue in a way that almost makes it another character in the video.

“They’ve got a lot of historical and musical value in our town now that most live music venues are gone. It’s a magical place!” exclaimed Neel, and even if you’ve never been there or “Cookie Pusher” is your first exposure to Smokey Joe’s, it’s easy to understand Neel’s affinity for the location.

Smokey Joe’s isn’t the only guest star in the video though, many members of Charlotte’s local music community can be spotted in the video including members of avenuedrive, Scars Remain, Faithful Annie, and Nihm. One particular guest star, who played the “cookie pusher,” was none other than Morgan Riley from local metal rockers Blackwater Drowning. The Charlotte music community is a close one, as well as an extremely talented one, and it’s always awesome to see them unite to support one another and their music.

“We’ll be starting to record our first record in a month or so and we think this a great launch for an exciting time for us” We couldn’t agree with Neel more. “Cookie Pusher” is the perfect song at the perfect time for a band that’s poised to take it to the next level. In many ways, they are already on a level that belies a band of their exposure and age. Like many of their fellow Charlotte and Carolina regional wide bands, ISH is a band with a bright future, regardless of how the cookies crumble.

ISH rocks Smokey Joe’s again on April 28th and have a show scheduled at The Underground later this summer.

 

Carolina's based writer/journalist Andy Frisk love music, and writing, and when he gets to intermingle the two he feels most alive. Covering concerts and albums by both local and national acts, Andy strives to make the world a better place and prove Gen X really can still save the world.

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